Digital Brand Guidelines
Working alongside the marketing and product team, we developed a robust set of digital brand guidelines to ensure consistency across all online platforms. This included typography, imagery, iconography, and voice/tone guidelines that reflect the CVS Health brand ethos.
During the CVS Health digital transformation project, I developed high-fidelity prototypes to visualize and test design concepts before implementation. This ensured that all design elements were thoroughly vetted and user-centric. I worked closely with cross-functional teams, including developers, content strategists, and marketing professionals, to ensure alignment and successful project delivery. Regularly gathering and incorporating user feedback was integral to refining and improving the digital experience, ensuring the final product met user needs and expectations.
