As a member of the design team at Cargurus, I led the team in developing an updated design system aimed at enhancing our brand's visual identity and user experience. Our efforts resulted in refreshed brand guidelines, featuring vibrant colors, refined typography, and dynamic graphic elements. This comprehensive system ensures consistency and clarity across all platforms, prioritizing readability and accessibility for our audience. By emphasizing authentic photography and simplified graphics, we've created a user-centric experience that fosters connection and trust. Through our collective efforts, we've successfully revitalized Cargurus' brand identity, paving the way for future growth and innovation.