Design Guidelines
Along with the design team, we developed comprehensive digital brand guidelines to ensure consistency across all event materials and the digital platform. This included selecting fonts that align with the Success Partners brand identity, establishing a cohesive color palette, creating a consistent set of icons, and defining the voice and tone for all written content. These guidelines ensured that every visual and textual element adhered to a unified brand identity, enhancing the overall user experience and reinforcing brand integrity.
Digital Display Design
I played a crucial role in designing a visually engaging 90x60 foot digital display for the SPU event stage. The design ensured that each speaker’s presentation was not only impactful but also aligned with the overall event branding. This involved coordinating with the event team to integrate dynamic visuals and maintain brand consistency, enhancing the audience's experience and reinforcing the event's professional image.
Visual Storytelling through Photography
As the event photographer for the SPU event, I captured high-quality images of key moments, including speaker presentations, attendee interactions, and behind-the-scenes activities. These photos were used for promotional materials and post-event recaps, visually documenting the event's success and aligning with the Success Partners brand identity.
Web and Mobile
For the SPU event, I designed and developed a responsive website that provided an optimal user experience across both web and mobile platforms. The site featured detailed speaker profiles, event schedules, and a user-friendly registration platform, ensuring easy access and navigation for all attendees. My design approach prioritized usability and accessibility, creating a seamless and engaging experience for users on any device.
